We influence ChatGPT*, so it recommends your software or service.

The shift

Your buyers stopped searching. They started asking.

Buyers used to google, scan ten blue links and build their own shortlist. Now they ask ChatGPT, Gemini or Perplexity and get one answer with three to five names. Vendors the answer leaves out aren’t evaluated later; they’re absent from the start.

The assistants your buyers ask: ChatGPT, Claude, Gemini, Copilot, Perplexity, DeepSeek, Grok, Le Chat.

• Old path

  Search → ten blue links → read → shortlist

• New path

  Prompt → one answer → three names

• What changed

  Being findable is no longer the same as being named.

How answers are built

AI doesn’t rank websites. It reads “best of” lists.

Ask for the best tool in a category and the model searches the web, opens the ranked “Top 10” lists and summarizes them. Listicles are the format AI leans on most for buying questions, and the higher a brand sits in them, the earlier the answer names it.

The new currency

Mentions are the new backlinks.

SEO was won with links. AI visibility is won with mentions: credible pages naming your brand as an answer in your category. A model doesn’t follow links, it reads text, which is why a nofollow listing still works.

Consensus

One mention is a coin flip. Many are a consensus.

AI rarely gives the same answer twice. It cross-checks several sources and keeps the names that recur. A brand on one list may or may not surface; a brand on many lists for the same question becomes the name the model keeps coming back to.

Who says it

Your own “best of” page doesn’t count.

Plenty of vendors publish “The 10 best X tools” on their own blog and rank themselves #1. Those pages are already losing visibility in Google, and AI weighs what others say about you far above what you say about yourself. Consensus can only be built on other people’s sites.

What to buy

Not every listicle placement is worth buying. These are.

1. ✓01

   On sites AI already cites.

2. ✓02

   In lists that match the questions your buyers ask.

3. ✓03

   In a top position; #1 is named first.

4. ✓04

   On many sites for the same keyword; that is how consensus forms.

5. ✓05

   On third-party sites, never your own.

6. ✓06

   Fresh, structured and locked for the full term.

8

sites

~60,000

lists per site

10

positions per list

12 months

exclusive term

2–3 days

from picks to live

The offer

One position, one vendor, twelve months.

Where #1 is already held, we swap the category or place you at #2 or #3, agreed with you before anything goes live.